Incentives shape how sales and growth teams behave, but not all compensation plans drive the right outcomes. The smartest incentives break company goals into clear, achievable targets and track progress consistently. This blog explores how to design incentive structures that reward real results, align teams, and scale with your business.

When growing a B2B SaaS business, it can be hard to know if you and your team are doing enough. The answer lies in the data. By tracking the right metrics and making it easy for your team to log activities and deal progress, you can see your true trajectory. This guide explores how to identify the most impactful metrics, set up simple reporting systems, and use insights to adjust your sales and marketing efforts for sustainable growth.

Turning 30 has given me a chance to reflect on three decades of lessons in sales, leadership, and business growth. From my early days in full commission field sales, pitching to hundreds every day, to leading global expansions and building high-performing teams, each experience has shaped my approach. In this blog, I share 30 key lessons learned along the way to help B2B startups and scale-ups grow smarter, faster, and with fewer missteps.

Aligning sales and marketing is no longer optional for scale-ups aiming to grow efficiently. When acquisition and conversion teams operate in sync, every lead is more valuable, customer acquisition costs drop, and the path to revenue becomes clearer. By building shared goals, agreeing on what defines a qualified lead, and using data to guide decisions, companies can move faster and scale smarter.

Founder-led growth is often the smartest way to kickstart your GTM strategy, but scaling requires structure. In this blog, we explore how to test product-led, sales-led, and channel-led approaches, when to hire, and how to build a repeatable motion that aligns with your vision.

Before you fully commit to international expansion, smart testing is key. This blog walks through how to validate a new market using outreach, local partnerships, data-driven KPIs, and ecosystem insights—all while staying focused and agile.

Expanding into international markets is exciting, but it requires more than ambition. This blog explores how to read the signs, use KPIs like CAC, LTV, and conversion rates to guide your strategy, and balance trial-and-error with focused decision-making. Learn why timing, data, and local insights make all the difference—and how to pivot confidently when the numbers support it.

Discover how to lead global remote teams with a balance of clear KPIs, cultural awareness, and a people-first mindset that drives sustainable growth.

Product-led growth and sales-led growth are not opposites. They work best together when your product and sales team share the same plan. Based on what I have seen firsthand, here is how to balance both without losing customers or wasting sales effort.

Many founders expect hustle to carry their sales team, but without clear workflows, even the best players burn out. Drawing on over a decade of rugby coaching and hands-on sales leadership, I break down how to build a sales system that runs like a well-drilled team, with clear roles, practiced plays and repeatable results.

Maximize your CRM’s value. Learn practical steps to transform your CRM from a data tool into a powerful revenue engine that drives sales, growth, and customer success.

Avoid costly hiring pitfalls. Learn the top 3 mistakes B2B startups make when building a sales team — and how to build a strong, scalable sales force from day one.

Discover our proven 5-step AI-powered cold outreach framework designed to boost replies and conversions for modern SaaS sales teams. Turn smart automation into real results.

Discover essential growth hacking techniques to help your B2B startup scale faster. Learn practical, data-driven strategies for onboarding, content marketing, partnerships, and customer retention.